Absolutely! The customer experience makes or breaks the venue. I ran a wee event-space and one of the things that helped us grow was building trust online. Funny enough, a coworker suggested "hire Wikipedia agency" to bring us to life in their pages as an added credit. Who would have thought that? However, having this verified presence actually increased the booking rate. People felt more comfortable choosing us after reading our backgrounds and reviews about us. Really made a difference!